Back to our comfort zones

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From Rachel Slattery's newsletter:

"OzGirl recently announced a global distribution agreement with Koldcast to broadcast the OzGirl series over the Internet, via iTunes and TiVo. Brand integration agency InShot is to help attract brands to OzGirl, which is syndicated to major sites including Bebo and YouTube, allowing advertisers to reach an international youth market."

Is the end game of social networking that everyone returns to their comfort zones, "Consumers" to Big Brands, "Producers" to Distribution Deals? 

Or have film makers not woken up that on the internet, they can go directly to their audience without gatekeepers? Or perhaps they are too lazy to do so?




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